Marketing leadership and live sports production
Served as Director of Marketing for the Myrtle Beach Mutiny, a USL PDL club now known as USL League Two, overseeing all creative, digital, and broadcast initiatives across two seasons.
The role required complete ownership of the club’s marketing presence from matchday content to live production.
Creative Focus
Work included:
Social media strategy and real-time match coverage
Campaign development across digital and print
Game programs, tickets, and sponsorship materials
Multi-camera live broadcast production
Broadcast graphics and on-screen visual systems
Commentator coordination and matchday execution
Every match was streamed live to YouTube with full in-house production and custom graphics.
Recognition
2017 PDL Golden Scarf Award
Best Social Media Promotion
Recognized league-wide for high quality graphic design, engaging social media campaigns, and real-time matchday content during the 2017 season.
Leadership Development
In year one, all creative and broadcast responsibilities were self-managed.
In year two, I built and directed a team of interns to support production and marketing operations while maintaining visual and strategic consistency.