Web design and product-focused brand support
Serve as Web Designer for Summer School Electronics, a Syracuse-based guitar pedal company producing hand-built effects pedals.
The role centers on digital presence, product presentation, and supporting promotional campaigns for limited releases.
Creative Focus
My responsibilities across web, product, and promotion include:
Full website design and ongoing maintenance
Product launch updates and digital merchandising
Promotional graphics and campaign visuals
Packaging design and printed inserts
Marketing consultation and launch planning
Video asset support for product releases
Designed and built the complete website experience, ensuring new pedal releases are presented clearly and consistently within the brand’s aesthetic.
Brand & Product Integration
Work extends beyond web design into the physical product experience. Packaging, printed materials, and campaign visuals are developed to align with the tone of the brand and the craftsmanship of the pedals themselves.
Close collaboration with the founder ensures creative direction supports both artistic integrity and commercial performance.
