Storytelling and content creation within a global football community
Invited by FIFA to serve as an official English-language content creator for the FIFA Fan Movement, I produced digital and video content during the 2019 Women’s World Cup and the 2022 Men’s World Cup.
The work centered on authentic supporter storytelling, on-location video production, and content designed to perform inside a global football ecosystem.
Creative Focus
Creative responsibilities included:
On-location video production and editing
Mobile-first matchday storytelling
Digital graphics supporting international players and national teams
Collaborative content creation with global creators
All content operated within FIFA’s brand framework while preserving the authenticity of supporter culture.
Tournament Coverage
2019 Women’s World Cup – France
Produced English-language match day content for the Dutch supporters, documenting travel, fan culture, player/coaching interviews and tournament atmosphere.
2022 Men’s World Cup – Qatar
Created a collaborative video series alongside international creators, capturing cross-cultural supporter experiences throughout the tournament.
